Sanonda Agrochemicals are readily available at  independent retail outlets and self-ruling retail group outlets all around Australia. Sanonda is able to meet the lasting challenge of a most competitive and at times highly volatile Australian agribusiness market.
Due to the Sanonda's lean structure, competitive pricing,  technical expertise and outstanding customer service more and more retailers and wholesalers, including members of all Buying groups, decide to stock Sanonda products. Over the past decade Sanonda made its presence felt and contributed to the dominance of generic products in the Australian agrochemical market.

Sanonda's belief was and is based on the understanding, that by creating and relying on  our own independent marketing and distribution system, we are not faced  to pay a variety of fees, rebates and allowances, the "omnipotent"  major Australian distributors are demanding. We are not exposed to relentless cost shifting and pressure to unfairly funded promotions. We are fully aware that by doing so, we miss out serving major shares of the market controlled by these distributors, denying us access to a  great number of customers. However we are in control of our business and a growing number of our customers want to be in the same position. They want to keep control of their business, they want to have the option as well. We strongly believe that that part of our customers belonging to a "Buying Group", the so called owner- operators, do have an underlying advantage over the distributor controlled operators. It is quite evident to us, that their choice of picking their own suppliers and negotiating their own deals provides them with the all important edge  to stay competitive and profitable. In the present market environment, overwhelmingly influenced by generic agrochemicals, our customers have understood that the end user, the farmer, can be easily convinced to buy our brand, instead of those the distributor is pushing, provided our price is  right. The Farmer knows nowadays that the Sanonda brands are as good as any other brand. What he cares about is that the  prices remain competitive.
The Sanonda Price and Marketing policy leaves no chance for third parties to "burn" your money half way through the distribution chain.
The prices are not inflated by hidden administration fees, payable to Buying Groups and Distribution Chains. It is based on direct sale to your local agent.
	Sanonda operates as a "lean machine" supplying good value agrochemicals, formulated from active materials on the basis of its own Active Material clearance and label registration.
	Sanonda products come with the assurance of bioequivalence and performance at budget price level. The product lines are positioned in the most important market segments and concentrate on pre-emergent and post-emergent broad-acre herbicides and broad spectrum insecticides for the cotton and the cereal market.